Guidelines for the use in business names of the word ‘Consumer’
‘Consumer’ is a restricted word under Part 1 of the Schedule 2 of the Names Determination.
Criteria for the assessment of applications
Applicants seeking Ministerial consent to the use of the word ‘Consumer’ in a proposed business name will need to demonstrate:
(a) the business is formed, or is to be formed, for a purpose of representing, protecting, promoting or benefiting consumer interests
(b) the use of the word ‘Consumer’ in the name of the business reflects the purpose for which the business is to be established and is not likely to mislead members of the public into believing that the business is associated with any Government, consumer association or public interest body.
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Further links |
Description |
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This Act details the legislative framework for business names in Australia. |
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Business Names Registration (Availability of Names) Determination 2015
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This Determination provides the rules for determining whether proposed business names are identical or nearly identical, restricted words and expressions, and the kinds of names that are undesirable. |