Guidelines for the use in business names of the word ‘Guarantee’

‘Guarantee’ is a restricted word under Part 1 of Schedule 2 of the Names Determination.

Criteria for the assessment of applications

Applicants seeking Ministerial consent to the use of the word ‘guarantee’, or a word having similar meaning (for example, warranty) in a proposed business name will need to demonstrate:

(a) the name conveys the sense of a guarantee of one entity by another, and such guarantee does in fact exist

(b) the name conveys an accurate impression about the nature of a product or service that the business offers.

Further links


Business Names Registration Act 2011

This Act details the legislative framework for business names in Australia.

Business Names Registration (Availability of Names) Determination 2015


This Determination provides the rules for determining whether proposed business names are identical or nearly identical, restricted words and expressions, and the kinds of names that are undesirable.

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Last updated: 30/04/2014 12:00