Guidelines for the use in business names of the word ‘Guarantee’
‘Guarantee’ is a restricted word under Part 1 of Schedule 2 of the Names Determination.
Criteria for the assessment of applications
Applicants seeking Ministerial consent to the use of the word ‘guarantee’, or a word having similar meaning (for example, warranty) in a proposed business name will need to demonstrate:
(a) the name conveys the sense of a guarantee of one entity by another, and such guarantee does in fact exist
(b) the name conveys an accurate impression about the nature of a product or service that the business offers.
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Further links |
Description |
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This Act details the legislative framework for business names in Australia. |
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Business Names Registration (Availability of Names) Determination 2015
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This Determination provides the rules for determining whether proposed business names are identical or nearly identical, restricted words and expressions, and the kinds of names that are undesirable. |