Guidelines for the use in business names of the word or expression 'Ambulance' and 'Fire Brigade'

'Ambulance' and 'Fire Brigade' are restricted words or expressions under Part 1 of Schedule 2 of the Names Determination.

Criteria for the assessment of applications

Applicants seeking Ministerial consent to the use in a proposed business name of the words ‘ambulance’ or ‘fire brigade’ will need to demonstrate:

(a) the business has a connection to, or a contract with, the Commonwealth or State (or any department, authority or agency of the Commonwealth or State) to provide an ambulance or fire brigade service; or

(b) the name conveys an accurate impression about the nature of a product or service that the business offers, and does not suggest a connection with any department, authority or agency of the Commonwealth or State that provides an ambulance or fire brigade service.

ASIC may consult with any relevant Commonwealth, State or Local Government emergency services department.

Further links	Description
Business Names Registration Act 2011	This Act details the legislative framework for business names in Australia.
Business Names Registration (Availability of Names) Determination 2015	This Determination provides the rules for determining whether proposed business names are identical or nearly identical, restricted words and expressions, and the kinds of names that are undesirable.