Key points
- More than 9.7 million Australian users visited Moneysmart.gov.au last financial year.
- Moneysmart’s tools and calculators were used by more than 5 million Australians in the last financial year.
- From February to June 2023 there was a marked increase in visitation to Moneysmart as Australians seek guidance on managing their finances.
Australians come to ASIC’s Moneysmart website when they need information to make financial decisions, often driven by life events.
| Moneysmart interactions | Total number |
|---|---|
| Total Australian users | 9.7 million |
| Tools and calculator users | 5 million |
| Social media engagements | 875,000 |
| Social media posts | 1,400 |
Over the last year increased inflation and interest rate rises have made affording everyday expenses more challenging. This has led more than 9.7 million Australians to visit Moneysmart.gov.au looking for help on important financial topics such as:
- Budgeting
- Investing
- Superannuation
- Insurance
- Financial advice
- Managing debt and
- Avoiding scams.
From February to June 2023 there was a marked increase in visitation to Moneysmart as Australians seek guidance on managing their finances. Site users were up 11.7% from the previous year.
Moneysmart tools and calculators
Moneysmart’s tools and calculators were used by more than 5 million Australians in the last financial year.
| Top 5 Moneysmart tools | Total users |
| Income tax calculator | 1.4 million |
| Mortgage calculator | 1.2 million |
| Compound interest calculator | 743,000 |
| GST calculator | 708,000 |
| Find unclaimed money | 583,000 |
Moneysmart social media
ASIC engages with consumers and investors via social media channels, encouraging Australians to have conversations about money and use Moneysmart’s tools and content when they’re facing a financial decision.
In the last financial year, we engaged more than 875,000 Australian social media users across over 1,400 posts.
The most popular topics were scams, cryptocurrency, managing money every day, insurance and investing.
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For the latest money tips, follow ASIC's Moneysmart on Facebook, Twitter or Instagram. You can also subscribe to ASIC's Moneysmart Tips enewsletter.
Related links
ASIC is Australia’s corporate, markets and financial services regulator.