Obligations when giving financial advice

To provide financial product advice, you must be authorised by an Australian financial services (AFS) licensee that has the necessary licence authorisations that apply to your advice business. There are different obligations placed on individuals and AFS licensees so it is essential you understand the capacity in which you are providing financial services.

A financial service includes (among other things):

  • providing financial product advice, or
  • dealing in a financial product.

Arranging for a person to engage in certain conduct, such as applying for or acquiring a financial product, will constitute dealing unless it amounts to providing financial product advice or is exempt. For more information, see Regulatory Guide 36 Financial product advice and dealing (RG 36)

When providing financial product advice, different obligations apply depending on whether you are providing personal advice or general advice, and whether the client is a retail or wholesale client. See Definitions that apply to personal advice providers.

  • ‘Personal advice’ is where the person giving the financial product advice has considered one or more of the client’s objectives, financial situation and needs, or a reasonable person might expect the person giving the advice to have considered these matters. All other financial product advice is ‘general advice’.
  • Factual information is objectively ascertainable information, the truth or accuracy of which cannot reasonably be questioned. Good quality factual information can often be useful for clients wishing to better understand the financial products or strategies available to them. You do not need to hold an AFS licence to give factual information to clients.
  • A client will be a ‘retail client’ unless they satisfy one of the requirements to be a ‘wholesale client’. See Regulatory Guide 175 AFS licensing: Financial product advisers – Conduct and disclosure (RG 175) for information about who is a retail client. 

Entities that provide financial product advice to retail clients have certain obligations including disclosure and design and distribution obligations.

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Last updated: 03/04/2025 09:57