REP 494 Marketing practices in initial public offerings of securities

Released 19 September 2016

This report outlines the key findings from reviews we conducted to examine how initial public offerings (IPOs) are marketed to retail investors. We particularly considered the extent to which social media has become important for marketing.

This report identifies some risks and recommendations that may be useful for firms and issuers to consider when developing an IPO marketing strategy.

Download the report (PDF 721 KB)

Last updated: 30/03/2021 09:31