Guidelines for ministerial consent-undesirable names-Bradman or MacKillop

A business name which, in the context it is proposed to be used, suggests a connection with Sir Donald Bradman or Mary MacKillop, and that connection does not exist, is considered to be undesirable.

Criteria for the assessment of applications

A connection could be considered to exist if the application has received the support or approval from a relevant institution or organisation, for example, the Bradman Foundation or the Sisters of Saint Joseph of the Sacred Heart.

Ministerial consent is not required if the connection has been demonstrated.

If the connection has not been demonstrated consent will normally only be granted for such applications if the applicant has demonstrated there is no real likelihood that members of the public would be misled into believing that there is a connection with Sir Donald Bradman or Mary MacKillop.

Further links


Business Names Registration Act 2011

This Act details the legislative framework for business names in Australia.

Business Names Registration (Availability of Names) Determination 2015


This Determination provides the rules for determining whether proposed business names are identical or nearly identical, restricted words and expressions, and the kinds of names that are undesirable.

Search our registers

Use our online services

Find a form

Last updated: 30/04/2014 12:00